I was given a list of songs from a variety of bands held on the “Rough Trade” label over a number of decades. We were asked to provide a poster campaign. Packaging for three record compellation album being released by “Rough Trade”.
Going through the list provided I couldn’t help noticing all the colour names either of the bands or their songs; Even just reading the words sparked up any different connotations and certain feelings which were in the most clearly connected to the style of song or even the band itself i.e. “Red Crayola” –“Blue Orchids”
To produce the sleeve covers I applied cropped and altered versions of my abstract paintings. Inspired by human emotion and the colours themselves I named each album accordingly as the blue “Deep”, the green as “Centred” and the red a “Passion”. Although a little pretentious sounding I thought they summed up what I was trying to convey and also ran nicely as a sentence as opposed to individual titles. I also decided to place a version of the logo over the record sleeves. I though that it would give a continuity to have the albums connected together as one when of the cover also discretely representing the differences in people coming from and back (and their emotions) to the same point visually tying the ideas together.
Lastly I tackled the posters. These were simple transitions as I used the design and typography as the basis and really felt the need to change the colour for each version. This was through the image and text but also by bringing the relevant colour within the logo forward making that tone more dominant.
I was quite happy with the outcome in the most part but one area I would definitely go back to focus on would be some of the fonts used. I think the overall design but mostly the record sleeves could have beneficial from further development possibly turning the font pt down and using clear serif font that would have given them much more professional appearance
Jackson Pollock: Energy made visible, B. H. Friedman, Aug 1995.
Mark Rothko, Majorie B. Cohn, Feb 2001, Hatje Cantz Publishers.